Journeyman exam prep
Practice questions on the 2023 NEC with an explanation for every wrong answer and a code reference for every right one.
For licensed electricians with apprentice audiences.
Download the sample (PDF, 323 KB)The samples
Three finished samples, each built for one audience.
Real questions, real explanations and the tools a buyer gets. This is the work we'd do for you, before you've agreed to anything.
Checkride oral prep
One flight, ten examiner questions, and model answers that give both the legal answer and the safer one.
For flight instructors with student pilot audiences.
Download the sample (PDF, 539 KB)
First race plan
A custom 12-week plan for a first fitness race, built from each buyer's intake: days a week, time per session, gym access and starting point.
For athletes who race and post about it.
Download the sample (PDF, 547 KB)Inside the samples
Designed like a product people pay for.
Every page is built to be studied, not skimmed: explanations under every answer, worked math, scenarios and plans that change with the buyer.
Scroll sideways to see more pages.
Who does what
Your part is short. Ours is everything else.
You bring the credential and the audience. We handle the product, the store and every buyer.
You
About 5 to 7 hours around launch, then a few minutes a month.
- Review and approve the content3 to 5 hrs, once
- Open a free payout account10 min
- Link in bio, 4 posts in launch monthabout 2 hrs
- Mention it once a month15 min
Us
Everything it takes to sell a product, from first draft to every payout.
- Write every question, answer and session from the source
- Design, sales page, store and checkout
- Payments, sales tax, delivery and refunds
- Every buyer email, and error fixes within 7 days
Where the money goes on one $79 guide
Your 60% is figured on the full sale price, before any fees. Example only; prices are set with you.
How it works
From a yes to a launch in about 30 days.
A short call
What your audience asks you most, and whether a product fits your channel.
We build it
Content, design, sales page, store and checkout, in your voice.
You review and approve
You check every question, answer or session for accuracy. Nothing goes live until you approve it.
You share it
Link in bio and 4 posts or stories in the first month. You're paid from the first sale.
Terms
The terms, in plain English.
These are the starting terms we put in writing before anything launches.
- The split
- You get 60% of every sale price, figured before any fees. We pay every platform and payment fee out of our 40%, so we earn nothing unless you do.
- Cost to you
- Nothing, ever. We pay for the build, the tools and the store.
- Who runs it
- We do: the store, checkout, sales tax, delivery, refunds and every buyer email.
- Who writes it
- We write every question, answer and session from the source: the code book, the regulations, the race format. You review each one for accuracy and approve it before your name goes on it.
- Control
- Your name, your voice. Nothing goes live without your yes, and nothing changes after launch without it.
- Corrections
- Reported errors are fixed within 7 days, and every buyer gets the corrected copy.
- Getting paid
- Your share is credited at checkout on every sale and paid to your bank automatically on the store's regular payout schedule. You open one free payout account, about 10 minutes, and see every sale in your own dashboard.
- Your part
- Review and approve the content before launch, about 3 to 5 hours once. Then keep the link in your bio, post about it 4 times in the launch month and mention it once a month.
- Leaving
- Either side can end it with 30 days' notice. The product comes down, and neither of us sells it without the other.
Who we work with
Creators who hold the credential or do the thing.
Your audience is working toward something specific: a license, a checkride, a first race. The content has to hold up in front of them, so your credential and your review are part of every product.
Who you'd work with
Blake Long, founder
Blake spent years teaching skydiving students as a certified instructor, and he builds the study guides his colleagues use to prepare for certification exams. He started Primer & Proof to give creators a finished product without the production work.
He's your one point of contact from the first call to every payout.
Certified skydiving instructor1,000+ jumpsStudy guide author
FAQ
Questions creators ask first.
How do you make money if it's free for me?
From our 40% of sales. If nothing sells, we don't get paid, which is why we only build products we expect to sell.
What if a question or answer is wrong?
You review every page before launch, and you or a buyer can flag an error at any time after. We fix it within 7 days and send every buyer the corrected copy.
Do I have to show my face or make new content?
No. Mention it in the videos and stories you already make and keep the link in your bio.
Do I have to set anything up?
One free payout account, so the store can pay you. It takes about 10 minutes, and it is the only account you open.
Who sets the price?
We set it together, based on what your audience already pays for similar products.
I already have sponsors. Is that a problem?
We check for conflicts on the first call. Nothing in our terms limits your other deals.
Is this exclusive?
Not for you. You can keep doing brand deals and selling your own things. We just won't sell this product without you.
Do I need to disclose that I earn from it?
Yes. Because you earn a share of sales, your posts say so clearly, as the FTC requires. We give you the wording.
Contact
Tell us what your audience keeps asking you.
Email Blake at hello@primerandproof.com. You'll get the full partnership terms and a build plan for your channel. No call needed unless you want one.