Journeyman exam prep
Practice questions on the 2023 NEC with an explanation for every wrong answer and a code reference for every right one.
For licensed electricians with apprentice audiences.
Download the sample (PDF, 323 KB)What we build
If your audience would pay for it, we can build it.
We write every product from the governing source, sell it under your name and run the store. The samples below show what that looks like.
Exam and certification prep
Question banks with an explanation for every answer, for licenses, checkrides and certifications.
Training plans
Multi-week plans built from each buyer's answers: schedule, equipment and starting point.
Guides and handbooks
The thing you explain in every video, written down once and designed to keep.
Workbooks and checklists
Fill-in pages, trackers and checklists your audience works through and comes back to.
Templates and planners
Printable or digital templates for the plans, logs and budgets your audience keeps asking about.
Brochures and media kits
PDFs that sell your expertise or your channel, built to the same standard as our samples.
The samples
Samples from our catalog.
Each one is complete, with the explanations and tools a buyer would get. It's the work we'd do for you, before you've agreed to anything.
Checkride oral prep
One flight, ten examiner questions, and model answers that give both the legal answer and the safer one.
For flight instructors with student pilot audiences.
Download the sample (PDF, 539 KB)
First race plan
A custom 12-week plan for a first fitness race, built from each buyer's intake: days a week, time per session, gym access and starting point.
For athletes who race and post about it.
Download the sample (PDF, 547 KB)
State board kit
The cosmetology practical mapped section by section, a kit checklist from the exam bulletin, and written-exam questions with every wrong answer explained.
For licensed cosmetologists with student audiences.
Download the sample (PDF, 370 KB)
Plumber exam prep
Practice questions keyed to the 2024 IPC, each with its code section, plus a worked sizing problem from fixture units to pipe size.
For licensed plumbers with apprentice audiences.
Download the sample (PDF, 397 KB)
First travel contract
A guide and workbook that walks a nurse through a travel pay package, the GSA rates, the IRS tax home rules and the recruiter call.
For registered nurses who work travel contracts.
Download the sample (PDF, 355 KB)Inside the samples
Designed with overall value in mind.
Explanations under every answer, math worked out step by step, and plans that change with each buyer.
Scroll sideways to see more pages.
Who does what
Your part takes a few hours. We handle the rest.
You bring the credential and the audience. We handle the product, the store and every buyer.
You
About 5 to 7 hours around launch, then a few minutes a month.
- Review and approve the content3 to 5 hrs, once
- Open a free payout account10 min
- Link in bio, 4 posts in launch monthabout 2 hrs
- Mention it once a month15 min
Us
Everything it takes to sell a product, from first draft to every payout.
- Write every question, answer and session from the source
- Design, sales page, store and checkout
- Payments, sales tax, delivery and refunds
- Every buyer email, and error fixes within 7 days
Where the money goes on one $79 guide
You keep at least 60% of the full price after fees. Figures use the store's current fees of 10% plus $0.50 and card processing of 2.9% plus $0.30. Example only; prices are set with you.
How it works
From a yes to a launch in about 30 days.
A short call
What your audience asks you most, and whether a product fits your channel.
We build it
Content, design, sales page, store and checkout, in your voice.
You review and approve
You check every question, answer or session for accuracy. Nothing goes live until you approve it.
You share it
Link in bio and 4 posts or stories in the first month. You're paid from the first sale.
Terms
The terms, in plain English.
These are the starting terms we put in writing before anything launches.
- The split
- You keep at least 60% of every sale price after fees. We set your commission high enough to cover your share of the store's fees, and everything else comes out of our share, so we earn nothing unless you do.
- Cost to you
- Nothing, ever. We pay for the build, the tools and the store.
- Who runs it
- We do: the store, checkout, sales tax, delivery, refunds and every buyer email.
- Who writes it
- We write every question, answer and session from the source: the code book, the regulations, the race format. You review each one for accuracy and approve it before your name goes on it.
- Control
- Your name, your voice. Nothing goes live without your yes, and nothing changes after launch without it.
- Corrections
- Reported errors are fixed within 7 days, and every buyer gets the corrected copy.
- Getting paid
- Your share is credited at checkout on every sale and paid to your bank automatically on the store's regular payout schedule. You open one free payout account, about 10 minutes, and see every sale in your own dashboard.
- Your part
- Review and approve the content before launch, about 3 to 5 hours once. Then keep the link in your bio, post about it 4 times in the launch month and mention it once a month.
- Leaving
- Either side can end it with 30 days' notice. The product comes down, and neither of us sells it without the other.
Who we work with
Creators who know their subject cold.
Your audience is working toward something specific: a license, a checkride, a first race, a skill or a project. The content has to hold up in front of them, so for licenses and certifications we only work with people who hold the credential, and your review is part of every product.
Who you'd work with
Blake Long, founder
Blake spent years teaching skydiving students as a certified instructor, and he builds the study guides his colleagues use to prepare for certification exams. He started Primer & Proof to give creators a finished product without the production work.
He's your one point of contact from the first call to every payout.
Certified skydiving instructor1,000+ jumpsStudy guide author
FAQ
Questions creators ask first.
How do you make money if it's free for me?
From our share of sales. If nothing sells, we don't get paid, which is why we only build products we expect to sell.
What if a question or answer is wrong?
You review every page before launch, and you or a buyer can flag an error at any time after. We fix it within 7 days and send every buyer the corrected copy.
Do I have to show my face or make new content?
No. Mention it in the videos and stories you already make and keep the link in your bio.
Do I have to set anything up?
One free payout account, so the store can pay you. It takes about 10 minutes, and it is the only account you open.
What kinds of products do you build?
Anything your audience would pay for and keep: exam and certification prep, training plans, guides and handbooks, workbooks and checklists, templates and planners, brochures and media kits. Tell us what your audience keeps asking for and we will tell you what we would build.
Who sets the price?
We set it together, based on what your audience already pays for similar products.
I already have sponsors. Is that a problem?
We check for conflicts on the first call. Nothing in our terms limits your other deals.
Is this exclusive?
Not for you. You can keep doing brand deals and selling your own things. We just won't sell this product without you.
Do I need to disclose that I earn from it?
Yes. Because you earn a share of sales, your posts say so clearly, as the FTC requires. We give you the wording.
Contact
Tell us what your audience keeps asking you.
Email Blake at hello@primerandproof.com. You'll get the full partnership terms and a build plan for your channel. No call needed unless you want one.